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Mind Your Own Business!

The concept of minding your own business implies that while you are grinding away at your day job you need to invest and work towards your future financial independence. Pretty soon you’ll be able to walk away from your day job and mind your own business full-time.  The best way to do this is through the acquisition of real estate. Let’s take a quick look at where you are losing all your money: taxes. Taxes have existed since 1913 in the U.S. (earlier in England). While the original intention was to only tax the wealthiest of the population, obviously over

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Get Out of the Rat Race

We’ve all had jobs we despised. We were underpaid, underappreciated, and bored out of our minds. We either quit these jobs or were fired for poor performance because we just checked out. Instead of falling into that trap, you need to consider every job an opportunity to learn something new that you will apply down the road to find success. When you give people the tools they need to develop extraordinary solutions, you enhance their lives for the future. You need to take this approach with your business. What if one of your terrible jobs had been one with no

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Prepare for Lift Off!

Last time I gave you a laundry list of tips and tricks you can use to make your word-of-mouth program work for you. Hopefully, you’ve taken a look and decided which ones are the best fit for your company, products, services and target customers, so you can put them to work in your word-of-mouth campaign. We will wrap up this series on word of mouth where we give you the specific steps to create a word-of-mouth campaign. Now, let’s take a look at those steps: Seed the market. Find some way to get the product into the hands of key

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Put it to Work!

In the last post, we discussed how to conduct word-of-mouth research and then put that research to work. Today we’ll give you some great tried and true ways to use word of mouth when building and executing your campaign. We’ve done it in a list form, so you can go through and highlight the ones you want to put into action. George Silverman offers these, which you can find in his amazing book The Secrets of Word of Mouth Marketing. Here they are: Give them something worth talking about Cater to your initial customers shamelessly Give them incentives to engage

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Search & Implement

People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is entirely out of the norm, in fact, this could quickly drive customers away. You need to have a product or service that is high quality and readily marketable, then you need to market it as extraordinary and new. As you research word of mouth, there are some questions you need to ask along the way: What are the users willing to tell the non-users? Exactly

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