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Science of the Memes

Today I’d like to discuss the science of memes and how spreading ideas around and through society is ingrained in humans. Memes This refers to the types of ideas that spread the fastest through society, why they spread fast and how that affects consumerism. You can use this same information to create a lasting positive impression about your company, products and services. People are more likely to try a new product or service when they feel protected and reassured by the masses. It’s been determined that spreading ideas is essential to the survival of a society. There are 5 main

Jane Parmel

Decoding WOM Messages

Today’s lesson will discuss how word-of-mouth messages are delivered and how you can influence those messages. There are essentially 3 methods of word of mouth: Expert to Expert Expert to Peer Peer to Peer When experts are talking about your products or service you will usually receive an amazing rush of sales and new customers, so obviously this is one of the best things to happen. You can also help to facilitate this by offering free products to experts for them to review. Expert opinion can also bring about new ideas that help to fuel new products, services and operating

Jane Parmel

WOM Meets Customers Head-On

Today we’ll cover shortening your customers’ decision-making process with positive word of mouth. There are essentially 5 stages in the decision-making process. They are: Give the product a chance and transition from a “no” to a “maybe”. Check out the options and investigate the different products available. Observe the product to check for potential benefits, features and operations to see if it fits their needs. Become a customer and purchase their first item. They will discriminate against their first product as they form their opinion of you. Purchase again and starts spreading positive word of mouth as an advocate of

Jane Parmel

Harness the Power of Word-of-Mouth (WOM)

Today we’re going to talk about how to harness the power of word of mouth. Including the six-step process to success and the 30+ (that’s right, I said 30) ways to harness the power of WOM. So, let’s get started! There are six steps to harnessing word of mouth: Understand your customers’ values and priorities; this will help you understand why they would buy your products. Understand the different adopter types: innovators, early adopters, middle majority, late adopters, and laggards. Identify which decision stages are needed for your product to be adopted. Use the information from steps 2 & 3

Jane Parmel

Word of Mouth Tactics – Part 3

Last time we talked about the second part of word-of-mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers, which can increase your profits immensely. Today we’re going to talk about the nine levels of word of mouth, which gives you a tool to measure the word of mouth circulating around your company, products, and services. You can then see where you are getting negative or weak word of mouth and find ways to correct it. So, launching into the nine levels of word of mouth should seem relatively obvious: the

Jane Parmel

Science of the Memes

Decoding WOM Messages

WOM Meets Customers Head-On

Word of Mouth Tactics – Part 3

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