ABOUT
My goal is straightforward – to help serious business owners generate more clients!
Jane Parmel is the dynamic force behind Cardinal Profit Strategies, a leading consultancy firm based in Rockaway Park, NY, specializing in helping small businesses accelerate profit growth and stabilize cash flow. With over two decades of experience, Jane’s unique insight into the financial struggles of small business owners has made her a trusted advisor in the entrepreneurial space.
Known for her pragmatic yet empathetic approach, Jane has worked with hundreds of business owners to help them achieve their goals of financial stability and time freedom. Her one-on-one coaching, group programs, and innovative “Flash Coaching” sessions have enabled entrepreneurs to overcome their most pressing challenges in a matter of minutes.
Beyond her professional expertise, Jane is passionate about shifting the mindset around money and profit. She advocates that “profit isn’t a four-letter word,” and her upcoming webinar series on the topic aims to transform how business owners think about growth and sustainability. With Jane’s guidance, small business owners can not only weather cash flow storms but thrive through strategic financial planning.
Jane Parmel’s journey to becoming the powerhouse behind Cardinal Profit Strategies started early in her career when she saw firsthand the frustration that many business owners faced around profit margins and cash flow management. Having worked in education and corporate sectotrs and as an entrepreneur herself, Jane recognized a need in the market for practical, no-nonsense advice that helps small businesses not just survive—but truly thrive.
Her firm, Cardinal Profit Strategies, is known for providing expert guidance in areas such as profit acceleration, cash flow crisis management, and time freedom, with an emphasis on working towards each business owner's true goals. Through one-on-one coaching, group workshops, and her innovative “Flash Coaching” program—where entrepreneurs can get clarity in just 20 minutes—Jane has become a beacon of hope for businesses struggling to unlock their potential.
Jane's core belief is that every business, regardless of size or industry, can be profitable and sustainable if the right strategies are in place. That belief is central to her work with restaurant and hospitality businesses, event planning industries, and B2B service providers, all of whom benefit from her results-driven approach. Her clients appreciate her hands-on methods, personalized advice, and her ability to make complex financial concepts easy to understand and apply.
Beyond consulting, Jane is also a thought leader in the entrepreneurial space. Her webinar series, "Profit Isn't a Four-Letter Word," has drawn attention for its focus on changing the narrative around money and profit, encouraging business owners to see these concepts as positive and essential parts of growth. Jane's ideas have been featured in various media outlets, and she has become a sought-after speaker on topics related to profit strategy, mindset shifts, and entrepreneurial success.
Jane has been featured in numerous publications and podcasts, where she shares insights on how to overcome business hurdles, how to calm cash flow crises, and how to achieve long-term financial freedom.
In her spare time, Jane is an active member in the Queens and Brooklyn communities, where she mentors local small business owners and startups. Her passion for empowering others extends beyond her client work—she frequently volunteers her time to educate others on business growth strategies as well as showing non-profits how to thrive, through local workshops and speaking engagements. Jane's deep-rooted belief in the potential of every business, combined with her tireless dedication to her clients' success, makes her a pivotal figure in the world of business consultancy.