Today I’d like to discuss the science of memes and how spreading ideas around and through society is ingrained in humans.
Memes
This refers to the types of ideas that spread the fastest through society, why they spread fast and how that affects consumerism. You can use this same information to create a lasting positive impression about your company, products and services. People are more likely to try a new product or service when they feel protected and reassured by the masses.
It’s been determined that spreading ideas is essential to the survival of a society. There are 5 main situations where this occurs. They are:
- Crisis
- Mission
- Problem
- Danger
- Opportunity
Think of evangelism. This is a prime example of people not only spreading the word but convincing people to jump on board and start to spread the word themselves. To do this effectively, you need to incorporate a few key things that always catch people’s eye:
- News
- Unique Results
- The Unusual
- Helping Others
- Secrets
Next, we will switch gears a little and talk about viral marketing. While traditional marketing can be used to your advantage, the reality is viral and online marketing is the king of the castle. You can spread the word online like the plague if you know what to do. Here are some simple steps to do this:
- Find an interesting idea
- Make it easy for people to experience or trial
- Spread the idea while people who are in close contact with others
- Take advantage of existing communication methods
- Develop the way of trying your product in such a way that it automatically draws more try-ers
Some great places to use viral marketing are:
- Geocities
- Amazon
- Roger Wilco
- YouTube
- Facebook Messenger
- Instagram Messenger
- TikTok
- Gmail
- “Tell A Friend” Buttons
- E-Greeting Cards
There are six things everyone should be doing to benefit from word of mouth on the Internet:
- Put WOM components on your website.
- Assign people to monitor your viral marketing.
- Place testimonials in different places on your website to walk a customer through the purchasing cycle.
- Set up an email marketing campaign.
- Stay current on what products and services your industry experts recommend.
- Use your website to demonstrate how people use or find success with your products and services.
This wraps up the lesson on traditional and viral marketing. If you need help putting together any plans or successes in this lesson, try our FREE test drive to get all the help you need to implement these plans.
